~ Storytelling for a new car launch ~
Turin, premier of the new fiat 500
A retrospective of the Italian dream from the 1950s to today, a prelude to the world premier of the new Fiat 500 in Turin
Exceptional stagings and performances, entirely conceived on water, emphasizing a dreamlike atmosphere that guides the audience on a journey through the “dolce vita”.
On the banks, 100,000 people lived this indelible scene and expressed the desire to jump into the water.